There are two categories of search engine optimization; organic SEO, PPC (pay per click).
Organic SEO
Organic SEO, also know as natural SEO, is the term given to the process of producing traffic from natural search engine optimization practices. This includes a combination of design, user friendliness and content geared toward directing targeted visitors to your website.
Design
Links, headers, image text and content text on a website need to be visible to web crawlers in order to index your website.
User Friendliness
A web crawler can only see the pages on your site that are directly linked. A well optimized website will have text links, graphic links enabling the user to enter pages you want them to see.
Content
A search engine web crawler will look at the page title, page description, density percentage of keywords, and file names. The crawler will use this to index and list your site based on competition and keywords when searchers type in keywords or phrases in a search engine. Over optimizing a site can lead to penalties, and exclusion from the indexes. A site can be banned from search engines if it stuffs keywords, hides keywords and using themes unrelated to your site or has invalid HTML code.
What is a Web Crawler?
A web crawler, or "spider" is the tool a search engine uses to index the content on a website, and rank it according to content, validity, and keywords, so that users can find the site on relevant searches. A crawler only sees the text and alternative text on your site, it cannot see images.
PPC (pay per click)
PPC SEO is based on competitiveness of keywords, competition, and bids based on how much you are willing to pay for each visitor click. The PPC results show up on the very top of the search engine or to the right.
Our Mission
Clark SEO Austin specializes in organic and local search engine optimization
for small to medium sized businesses. We place value on our clients and look for long
term relationships by setting guaranteed results and realistic expectations, outstanding
customer service, ethical business practices and affordable price points. |
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SEO Process
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Site Analysis
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Competitive Analysis
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Keyword Research
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Content Optimization
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Site Submission
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Reciprocal Linking
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Reporting/Monitoring
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SEO Statistics
42% of search users click the top-ranking link. 8% click the second-ranking link.
62% of search users click a link on the first page of search engine results.
23% of searches progress to the second page.
77% of search users choose organic SEO over paid listing
As of 2007, Google accounts for 64% of US searches. |
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What is Organic SEO?
Increasing web traffic by strategically improving key phrase rankings on major search engines. Organic SEO is also known as natural SEO methods, which are ethical SEO tactics to generate web traffic, leads and sales on Google, Yahoo! MSN and hundreds of search engines.
What is a Web Crawler?
A web crawler, or "spider" is the tool a search engine uses to index the content on a website, and rank it according to content, validity, and keywords, so that users can find the site on relevant searches. A website crawler only sees the text and alternative text on your website, it cannot see images.
PPC (pay per click)
PPC Austin SEO is based on keywords, competition, and bids based on how much you are willing to pay for each visitor click. The PPC SEO results show up on the very top of the search engine or to the right. Most consumers consciously recognize this as advertisements, therefore paid SEO is not as effective as organic SEO. Depending on your Austin based industry, keywords, competition, and ad budget, PPC may or may not be the right choice for your company.
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See A Sample Ranking Report