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Organic SEO | Local Search | PPC

Austin, Tx

Small Business SEO Specialists

Drive Traffic - Acquire New Local Customers
Generate Greater Revenue - Gain Brand Recognition
DOMINATE YOUR COMPETITION.

1. What is the difference between pay per click and natural/organic SEO?

Organic SEO, also know as natural SEO, is the term given to the process of producing traffic from natural search engine optimization practices. This includes a combination of design, user friendliness, keyword density/placement, hidden tags, backlinks and content geared toward directing targeted visitors to your website for specific terms.

PPC is where you bid for clicks. The negatives are that studies show 60 – 90% of clicks are from your competition, and looki-loers. These PPC ads appear on the top and to the right. Studies show that consumers know these are paid listings and avoid them. Costs can run $2 – $10 per click.

2. Can you guarantee placements?

Yes. We are 100% confident that our techniques and technology will gain you minimum 20 page 1 placements within 3 months or your monthly campaign is free of charge until the rankings are achieved, up to one year. We don’t take on clients we determine would not benefit. That’s bad for your business, which is bad for our business.

3. What is the ROI?

An ethical SEO company cannot determine your ROI. That depends on the economy, competitors, having an effective website, sales, and your industry. For small-medium sized businesses our aim is to get top placements and increased traffic to generate 1-5 leads per day and brand awareness.

4. How do you access our website and what do you need access to?

We need login information from either your webmaster or internet hosting provider to access your FTP (file transfer protocol) or an admin interface. We work with the source codes (raw files), HTML and PHP files.

5. What are the typical rates?

Depending on the analysis, competition and key terms, a typical SEO package runs $2000 – $8000 for a 90 day retainer and $200 - $800/month maintenance/reporting on a month to month contract. We will work with you to determine a price point and structure that fits your needs.

6. Do you do web design too?

No. We are specifically a company that gets you prime rankings and drives traffic to your website. SEO is a seperate industry from web design. If you are thinking of a web re-design as well, let us know, and we can help you start good SEO by making sure the designer makes an SEO friendly site. And then we can work on your SEO campaign once the designer has completed the site.

7. What happens when I stop the monthly payments, do my listings disappear?

Short answer is no. The SEO work done to the site is yours. But rankings are not a constant. They fluctuate depending on updated algorithms by the search engines, your own competition, and other factors out of your control. SEO is a process or continual monitoring, testing, and adjusting. This is why most of our clients keep on a monthly plan once their initial work is completed.

8. How long does it take to see organic/natural listing results?

Search engines take time to index new changes we make to the source code. Within 15 - 30 days your new listings will begin to appear. By 30 - 60 days the majority of your targeted phrases will appear.

9. Do you do analytics?

Yes. We can monitor your sites page views and send monthly reports for an extra fee. Rates run from $200 - $500 set up (depending on size of site) and monthly reporting is $50/month.

10. What’s included in the monthly maintenance?

That depends on the scope of work agreed upon. We will monitor your SEO campaign to keep climbing rankings, and watch for changes in the search engines that alter your rankings. We can include additional portal page construction, linking and SEO services monthly as well. A monthly ranking report will be emailed to you showing you where your site ranks on MSN, Yahoo! And Google.

11. Do you do other online marketing or web services?

Yes. Let us know what services you are seeking, and we will add that in the rate quote.

12. Why should we go with you over the competition?

  • we’re local (face to face is better than over seas or out of area)
  • we guarantee page 1 results
  • we rank above the competition for our own terms
  • we’ve optimized 1000’s of websites successfully
  • our small business allows us to keep your price below our competitors
  • excellent customer service
  • we have the newest technologies and tools
  • we love what we do
ClarkSEO - SEO Client Case Studies ClarkSEO Client Testimonials ClarkSEO - SEO Services

 

Our Mission

Clark SEO Austin specializes in organic and local search engine optimization
for small to medium sized businesses. We place value on our clients and look for long
term relationships by setting guaranteed results and realistic expectations, outstanding
customer service, ethical business practices and affordable price points.

Austin Texas SEO, SEM, PPC - Clark SEO

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Search Engine Volume Ranking
Source - Hitwise - December, 2008
-based on volume of searches.

1. www.google.com 72.07%
2. search.yahoo.com 17.79%
3. search.msn.com 4.10%
4. www.ask.com 3.15%


SEO Process

  • Site Analysis
  • Competitive Analysis
  • Keyword Research
  • Content Optimization
  • Site Submission
  • Reciprocal Linking
  • Reporting/Monitoring

The Benefits of Organic SEO

70% of search engine users report that they visit organic sites on a daily basis 1.

50% of search engine users choose a search result by scanning the top organic results, according to an eye tracking study 2.

80% of search engine users report they never click on PPC results 3.

72.3% of search engine users feel Google's organic listings are more relevant than their paid results 4.

The overall conversion rate of online advertising paid sites is 3 times less than that of unpaid sites 5.

1 Are Corporate Websites Optimized for SEO?
By Paul Bruemmer, 2005
2 Enquiro 2005
3 The iProspect Search Engine User Behavior Study,
April 2006
4 iProspect, Survey Sampling International, WebSurveyor, and Strategem Research, April 2004
5 SEMPO 2006


Paypal for SEO

What is Organic SEO?

Increasing web traffic by strategically improving key phrase rankings on major search engines. Organic SEO is also known as natural SEO methods, which are ethical SEO tactics to generate web traffic, leads and sales on Google, Yahoo! MSN and hundreds of search engines.

What is a Web Crawler?

A web crawler, or "spider" is the tool a search engine uses to index the content on a website, and rank it according to content, validity, and keywords, so that users can find the site on relevant searches. A website crawler only sees the text and alternative text on your website, it cannot see images.

PPC (pay per click)

PPC Austin SEO is based on keywords, competition, and bids based on how much you are willing to pay for each visitor click. The PPC SEO results show up on the very top of the search engine or to the right. Most consumers consciously recognize this as advertisements, therefore paid SEO is not as effective as organic SEO. Depending on your Austin based industry, keywords, competition, and ad budget, PPC may or may not be the right choice for your company.

Austin SEO, SEM, and PPC - Clark SEO

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