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Common Questions

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Generate Greater Revenue - Gain Brand Recognition
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Orange County SEO Services California

1. What is the difference between pay per click and natural/organic SEO?

Organic SEO, also known as natural SEO, is the term given to the process of producing traffic from natural search engine optimization practices. This includes a combination of design, user friendliness, keyword density/placement, hidden tags, backlinks and content geared toward directing targeted visitors to your website for specific terms.

PPC (pay per click) is paid placement, based on bidding. PPC ads appear on the top and to the right of organic search results in a slightly shaded box area, which states that the ads are paid. Studies show that 80% of consumers don't click on paid ads, and move straight to the organic listings. PPC is also open to fraud and less ROI since your competitors or people clicking on the ads costs you each time. Costs per click vary on your industry and competition. Each click can range from $2 to $10.

2. Can you guarantee placements?

We don't guarantee #1 rankings, but we do guarantee page 1 rankings. We don’t take on clients we determine would not benefit. That’s bad for your business, which is bad for our business.

3. What is the return on investment?(ROI)

An ethical SEO company cannot determine an accurate ROI. That depends on the economy, competitors, having an effective website, sales and your industry. For small to mid-sized businesses our aim is to get top placements and increased traffic to generate 1-5 leads per day(depending on the industry) and gain brand awareness.

4. How do you access our website and what do you need access to?

We need login information from either your webmaster or internet hosting provider to access your FTP (file transfer protocol) or an admin interface. We work with the source codes (raw files) HTML and PHP files.

5. What are the typical rates?

Each website requires a custom analysis and rate quote. We work off a 90 day retainer, which gives us the time to build momentum for your SEO campaign. After the 90 days, our clients go onto a month to month contract. We retain 100% of our clients. We're confident you will be satisfied within the 90 days, that we don't feel the need to lock you into any lengthy agreement.

6. Do you do web design too?

Please contact us.

7. What happens when I stop the monthly payments, do my listings disappear?

The short answer is no. The SEO work done to the site is yours. But rankings are not a constant. They fluctuate depending on updated algorithms by the search engines, your own competition, and other factors out of your control. SEO is a process of continual monitoring, testing, and adjusting. This is why most of our clients keep on a monthly plan once their initial work is completed.

8. How long does it take to see organic/natural listing results?

Search engines take time to index new changes we make to the source code. Within 15 - 30 days your new listings will begin to appear. By 30 - 60 days the majority of your targeted phrases will appear.

9. Do you do analytics/statistics?

Yes.

10. What’s included in the monthly maintenance?

That depends on the scope of work agreed upon. We will monitor your SEO campaign to keep climbing rankings, and watch for changes in the search engines that alter your rankings. We can include additional portal page construction, linking and SEO services monthly as well. A monthly ranking report will be emailed to you showing you where your site ranks on MSN, Yahoo! And Google.

11. Do you do other online marketing or web services?

We offer organic SEO, pay per click, and minor web design services.

12. Why should we go with you over the competition?

  • we’re local (face to face is better than over seas or out of area)
  • we guarantee page 1 results
  • we rank above the competition for our own terms
  • we’ve optimized 1000’s of websites successfully
  • we keep our price below our competitors
  • excellent customer service
  • we have the newest technologies and tools
  • we love what we do

 

Our Mission

Clark SEO Orange County specializes in organic and local search engine optimization
for small - medium sized businesses. We place value on our clients and look for long
term relationships by setting guaranteed results and realistic expectations, outstanding
customer service, ethical business practices and affordable price points.

Orange County SEO Company - Clark SEO

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Search Engine Volume Ranking
Source - Hitwise - December, 2008
-based on volume of searches.

1. www.google.com 72.07%
2. search.yahoo.com 17.79%
3. search.msn.com 4.10%
4. www.ask.com 3.15%

 

ORANGE COUNTY SEO SERVICES


Our 15 Step Process
for Small Business SEO

1. Site analysis
2. Competitive analysis
3. Key phrase research
4. Optimize titles and meta tags
5. HTML validation
6. Keyword density/placement
7. Link density analysis/adjustment
8. Photo optimization
9. Internal/external linking
10. Directory submissions
11. Local business search inclusions
12. Geo-targeted landing pages
13. Search engine submissions
14. Ranking Reporting
15. Analytics/site statistics

Learn more about the SEO process!


The Benefits of Organic SEO

70% of search engine users report that they visit organic sites on a daily basis 1.

50% of search engine users choose a search result by scanning the top organic results, according to an eye tracking study 2.

80% of search engine users report they never click on PPC results 3.

72.3% of search engine users feel Google's organic listings are more relevant than their paid results 4.

The overall conversion rate of online advertising paid sites is 3 times less than that of unpaid sites 5.

1 Are Corporate Websites Optimize for SEO?
By Paul Bruemmer, 2005
2 Enquiro 2005
3 The iProspect Search Engine User Behavior Study,
April 2006
4 iProspect, Survey Sampling International, WebSurveyor, and Strategem Research, April 2004
5 SEMPO 2006


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