The Benefits of Organic SEO
70% of search engine users report that they visit organic sites on a daily basis 1.
50% of search engine users choose a search result by scanning the top organic results, according to an eye tracking study 2.
80% of search engine users report they never click on PPC results 3.
72.3% of search engine users feel Google's organic listings are more relevant than their paid results 4.
1 Are Corporate Websites Optimized for SEO?
By Paul Bruemmer, 2005
2 Enquiro 2005
3 The iProspect Search Engine User Behavior Study,
4 iProspect, Survey Sampling International, WebSurveyor, and Strategem Research, April 2004
5 SEMPO 2006